Hello world!
Welcome to My Blog. This is my first post. The purpose of this blog is to share information about marketing a new product.I would like to introduce myself. My name is Gary Bronga and I am the author of the new book: Bringing a Product to market From Your Home.
Please feel free to browse the post here and add commets for others.
Happy Blogging!
Hear Gary on the Radio
KJAG Radio
By the host of The Jiggy Jaguar Radio Show James Lowe in Salina Kansas.
07/14/2010
http://www.talkshoe.com/talkshoe/web/talkCast.jsp?masterId=81009&cmd=tc
Sisters’ invention is a keeper
Sisters’ invention is a keeper
A home-based business takes off in Clayton
BY SARAH NAGEM – Staff Writer- Garner-Clayton Record- Clayton, NC
To avoid fishing for her keys every time she walked out the door, Staci Douglas attached a broken piece of lanyard to her key chain.
Her sister, Kim Mack, saw a business opportunity.
“They say women lose years of their life looking for their keys in the bottom of their purse,” said Mack, 41, who lives across the street from Douglas in a subdivision near Clayton.
Mack, who has two children, worked for a while setting up offices for an international company. She doesn’t have sales experience.
The sisters said they expected KEYpers to do well. With colorful designs like leopard print and polka dot, they say, the products are a fun way to make women’s lives simpler.
Mack and Douglas have traveled to several trade shows around the country, where they sell KEYpers to stores. At a recent show in New York, they said, 25 to 30 stores bought the products to resell. They headed to a show in Dallas this month and will go to one in Philadelphia next month.
But KEYpers got their start locally. Fancy That, a boutique on Main Street in Clayton, sells the keychain attachments. So does Tre Faye Boutique on Venture Drive in Smithfield.
In February 2009, the sisters, who moved to Johnston County from New York with their families four years ago, designed and began making Charming KEYpers in Douglas’ dining room. The KEYper is a 14.5-inch strip of fabric with a charm at the end. The strip can hook onto a key chain and hang out of a purse, keeping keys within reach.
The key chains are gaining popularity, Mack and Douglas say. They figure they’ve sold at least 10,000 KEYpers at $8 to $10 each.
The business has become the sisters’ full-time jobs. In 2005, Douglas and Mack started Out of the Box, a business in which they provided all-you-need birthday-party supplies in a kit. But eventually, they abandoned that plan and began making KEYpers, along with fashionable luggage tags and decals that can stick on car windshields and mailboxes.
When they began making KEYpers, the sisters spent $2,000 on a used sewing machine. Now Douglas, 41, spends much of her time sewing, cutting and putting final touches on the items. The whole process takes her less than two minutes.
Meanwhile, Mack studied computer-graphics software to gain other skills. She designs the KEYpers’ packages and finds stores that are willing to sell the product.
“We are self-taught,” said Douglas, who was a stay-at-home mom to her four children before she became a businesswoman. She’s still at home, but she has transformed her dining room into a production shop, with a tall work table and bins filled with supplies.
Mack, who has two children, worked for a while setting up offices for an international company. She doesn’t have sales experience.
The sisters said they expected KEYpers to do well. With colorful designs like leopard print and polka dot, they say, the products are a fun way to make women’s lives simpler.
Mack and Douglas have traveled to several trade shows around the country, where they sell KEYpers to stores. At a recent show in New York, they said, 25 to 30 stores bought the products to resell. They headed to a show in Dallas this month and will go to one in Philadelphia next month.
But KEYpers got their start locally. Fancy That, a boutique on Main Street in Clayton, sells the keychain attachments. So does Tre Faye Boutique on Venture Drive in Smithfield.
“I’ve been very fortunate that people have embraced it,” Mack said.
The business venture is still fairly new, but it’s already evolving. KEYpers used to be sold in simple packaging. Now they come in a pink box that is shaped like a purse.
And the sisters are thinking about moving their business from Douglas’s house into a new space. They also want to hire people to help and buy equipment that will do more work for them.
In the meantime, from the dining room, the sisters say they are helping provide for their families and are showing their children what hard work can bring.
“My daughter wants to open a bakery now,” Douglas said. “That’s something that would not have crossed her mind if we had not done this.”
sarah.nagem@nando.com or 919-829-4758
Step-By-Step How-to, March 25, 2010
Great read – concise and to the point! The book gave me clear step-by-step instructions on how to make a bundle from bringing a product to market on a shoestring budget. Bronga told me how to do things that I didn’t even know had to be done. If there’s a product idea bouncing around in your head, you’ve got to read this book so you can turn it into a business. The only thing missing from the book was how to sell your business after you’ve built it – but that’s covered in the book “Expensive Mistakes When Buying & Selling a Company.”
| By | Carrol Wolverton (Florida, USA) – See all my reviews |
Persistence, Commitment & Integrity, May 2, 2010
Persistence, Commitment, and Integrity
The title of Chapter 14. Also included are answers to most questions you have about the whole process of producing and marketing a new product. He reminds us that the best inventions and products are often the most simple. Niche markets are good, particularly to start out because the inventor can concentrate on a single group. Who knew that prototype makers and manufacturers abound? Who knew about inventor clubs being a treasure trove of information and help? The more you know up front, the better job you do. This book provides that needed information.
Most important, this author did it – with his Clipeaze badge holders that now provide good income. With this book, the mystery is gone, and you know exactly how to tackle each stage of development.
Recommended is keeping your day job as long as possible. Both he and his wife worked tirelessly from his garage as long as possible. Right in line with my Living Cheap & Loving It book, he recommends all sorts of free materials available from listed resources and on the Internet. By operating from home as long as possible, you greatly reduce chances for failure, and most new businesses fail. Yours won’t if you pay attention to this book.
Living Cheap & Loving It, Tomatoes in the Flower Bed
| By | Lee Rhuday “Lee R.” (Florida) – See all my reviews |
A Must-Have for the Entrepreneur, May 17, 2010
“Bringing A Product to Market from Your Home” is an excellent reference for the budding entrepreneur. Mr. Bronga’s no-nonsense approach and easy-to-read style will appeal to anyone who has a great idea for a product and is interested in starting their own business. He offers clear and concise insight into the difficulties involved in every step of the process, from getting the business off the ground, to handling staffing and expansion issues.
While other books might provide some of the same information, Mr. Bronga has assembled all an inventor or new businessman would need to know in one easy-to-use reference. He offers step-by-step guidance, from conception of an idea to production and world-wide marketing in a format that’s both easy to follow and logical. One of the biggest problems I’ve encountered in other business manuals is that the writers often use ten-dollar words when the same thing can be said simpler and more understandably. Mr. Bronga’s style is conversational and appealing, and his personal experience makes this book a must-have for anyone interested in starting their own business.
“Bringing a Product to Market”: achieving the American Dream in easy, bite-sized steps, May 27, 2010
| By | S. Maxwell “OhStacy!” (CT USA) – See all my reviews |
Think that thingamajig can generate loads of mullah so you can retire, live under the palm trees somewhere and do nothing more vigorous than slurp pina coladas all day? Dream on! “Bringing a Product to Market from Your Home” is a complete roadmap for entrepreneurial types to venture out on a pathway to success, but what author Gary R. Bronga makes clear is that owning your own business is not for the faint-hearted man or woman.
Fortunately, Mr. Bronga provides a comprehensive manual for anyone who has ever dreamed of creating and selling a contraption from an invention’s conception to its introduction to the consumer market and beyond. The author’s approach is thorough. He does not leave any step for success up to the imagination. He gives us facts, figures, a look at the psychological side of business and actual business forms to use. He even goes into things like predicting next year’s hot color!
I particularly love Mr. Bronga’s get-up-and-smell the coffee style. How’s this for direct? “We live in a rip-off or knock-off society, and most successful products will be copied at a later date, regardless of whether or not they have patent protection.”
Or this:
“There is also a hard-to-explain phenomenon in this country. People love the underdog. They do love to see a small guy succeed, but they also love to tear down the large industrial giant or market leader. At times, jealousy comes into play.”
Best of all, Mr. Bronga’s chitchat style of writing is clear and lively to the point of feeling as if you can hear his voice: prodding, coaching, guiding and inspiring. The author’s own story is pure motivation. Here’s a glimpse into his journey: “Often, I was in my office working until 7:30 p.m. Then, I was up at 4:45 a.m. to check and answer e-mail.”
The end result is that he has accomplished a good livelihood after creating CLIPEZE, a lapel pin for attaching company identification badges. His writing makes it apparent that money has not ruined his zest for living passionately. Don’t, however, think he has not experienced a few downsides in business. Mr. Bronga shares freely the ups and the downs and comes out an ace every time.
“Bringing a Product to Market” is real advice for dreamers who have ideas of doodads rolling around in their minds, but who are gutsy enough to give them real life.
Stacy Lytwyn Maxwell, Author/Book Reviewer/Teacher
CONSUMMATE CONNECTICUT: DAY TRIPS WITH PANACHE
Review
| By | Victoria Powell “VP Medical Consulting” (Benton, AR) – See all my reviews |
I met Mr. Bronga at a conference a few years ago and he was gracious enough to share a few thoughts and ideas with me regarding a product I wanted to produce. He told me of inventor clubs and prototype makers (who knew such things existed??) I was so excited to see he had now written a book; a book which is chock full of great information for the entrepreneur. If you have a great idea bouncing around in your head you need to get this book.
When I met Mr. Bronga I knew he was the creator and inventor of CLIPEZE, however I did not realize that his product was the same one I had purchased for years as a nurse!! His book explained his marketing concepts and I finally realized it was one in the same.
In “Bringing a Product to Market from Your Home,” Mr. Bronga shares comprehensive information for anyone wishing to create a new product for sale. He explains the niche market concept and why it is particularly a good start.
The book is written in a clear, no-nonsense, conversational style and you feel he is sitting along side of you, providing you with good advice and encouragement. He explains the reasons for working from home to help insure success as well as when and how to expand. Bronga provides real life insight into the business such as the long hours, the tedious details, and provides free information that he gathered from his tireless research. He did the work for you. He even provides information on how do to things that I never dreamed were required.
There are tons of business books out there, but Mr. Bronga shares the good, the bad, and the ugly. He doesn’t tell you it will all be easy; rather he gives a glimpse into the real life world of this business and the ups and downs that come with it. He even provides a look into the psychological side of running your own business.
I highly recommend Mr. Bronga’s book for anyone with an idea they want to produce and market. Put this one on your must have list before you waste tons of time and money on research Bronga as done for you.
